Resources.

Writing and tools from the studio, on AI visibility, budgets, and getting found. Made from client work rather than from a keyword list.

Get new pieces when they land

No schedule and no newsletter template. A short note when there is something worth reading, and nothing else. The list is not shared.

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Articles

The answer is not on your website

Somebody is asking a machine about your company this week, and getting an answer you will never see.

Isaac Lopez·August 5, 2026·8 min read

Nothing here yet. The first resources are being written.

A red wall and a pale blue wall meeting on a sharp diagonal
Articles · August 5, 2026

How to check what a machine says about you

Four questions, twenty minutes. Almost nobody has done it.

A wall of identical ochre bricks
Articles · August 5, 2026

Making got cheap. Checking did not.

Producing a page is close to free now. Deciding whether it is any good did not get cheaper at all.

Crossed beams above a yellow column against a blue sky
Articles · August 5, 2026

Mexico is not behind on AI. It is shallow on AI.

Thirty-eight percent of Mexican businesses use AI. Three percent use it properly. That gap is the opportunity.

Sunlight through blinds casting stripes across an orange wall
Articles · August 6, 2026

The people looking for you are asking a machine first

A missed sale gets logged as a lost deal. A missed service gets logged as nothing at all.

A violet corridor of stepped walls
Articles · July 28, 2026

What nonprofits actually budget for a website

The published ranges come from firms who bill them. Here is the view from 110 projects.

A cobalt blue wall beside a white one, with a single window
Articles · July 14, 2026

What a program officer looks for on your website

Four things get checked before a funding conversation ever starts.